{"product_id":"908d65-designer-anne-fogarty-for-margot-inc-arch","title":"Designer Anne Fogarty for Margot, Inc, Architect of the \"American Look.\" This is her signature 1950's \"Paper Doll\" dress earning her the Coty Fashion Award in 1951","description":"\u003cp\u003eDesigner Spotlight: Anne Fogarty for Margot, Inc.\u003c\/p\u003e\u003cp\u003eThe Architect of the \"American Look\" (c 1950-1957)\u003c\/p\u003e\u003cp\u003eThe Silhouette:\u003c\/p\u003e\u003cp\u003eThis dress features Fogarty's signature \"Paper Doll\" silhouette--a style so influential it earned her the prestigious Coty Fashion Award in 1951. Designed to emulate the elegance of Dior's \"New Look,' Fogarty made high-fashion glamour accessible to the modern American woman\u003c\/p\u003e\u003cp\u003eThe Fabric:\u003c\/p\u003e\u003cp\u003eCrafted from Lustrous Silk Taffeta, prized for its structured drape and iconic \"scroop\" (the distinct rustle made by high-quality silk). This fabric was Fogarty's preferred medium for cocktail attire, ensuring the voluminous skirt maintains its dramatic bell shape\u003c\/p\u003e\u003cp\u003eSignature Details:\u003c\/p\u003e\u003cp\u003e◦ Wasp Waist: Meticulously tailored to create a definitive mid-century hourglass\u003c\/p\u003e\u003cp\u003eHidden Luxury:\u003c\/p\u003e\u003cp\u003eFeatures Fogarty's pioneering side-seam pockets, blending high-fashion elegance with American practicality.\u003c\/p\u003e\u003cp\u003eThe Label: The \"Margot, Inc.\"' label marks the most collectible era of Fogarty's career, representing her peak years as a trendsetter in New York's garment district.\u003c\/p\u003e\u003cp\u003eFashion starts with a feeling Pick a mood.\"'- Anne Fogarty\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe \"Anne Fogarty for Margot, Inc.\" label is the \"holy grail\" for many vintage collectors as it marks her most influential period from 1950 to 1957. (Vintage Fashion Guild)\u003c\/p\u003e\u003cp\u003eWhy This Label is Significant\u003c\/p\u003e\u003cp\u003eDuring her time at Margot, Inc., Fogarty revolutionized the \"Junior\" market by adapting Christian Dior's high-fashion \"New Look\" into the more accessible \"American Look\". Her designs for Margot won numerous prestigious awards, including the Coty Award in 1951 for her \"Paper Doll silhouette.\u003c\/p\u003e\u003cp\u003eIdentification Summary\u003c\/p\u003e\u003cp\u003eFeature\u003c\/p\u003e\u003cp\u003eS\u003c\/p\u003e\u003cp\u003eDetails\u003c\/p\u003e\u003cp\u003eEra\u003c\/p\u003e\u003cp\u003e1950-1957 (Dating to her award- winning early career).\u003c\/p\u003e\u003cp\u003eSilhouette\u003c\/p\u003e\u003cp\u003eThe \"Paper Doll\"-tight bodice tiny waist, and massive full skirt\u003c\/p\u003e\u003cp\u003eFabric\u003c\/p\u003e\u003cp\u003eSilk Taffeta was a premium choice for her Margot cocktail line, priced around $50 in 1954 (nearly $600 today).\u003c\/p\u003e\u003cp\u003ePockets\u003c\/p\u003e\u003cp\u003eShe was a pioneer in adding functional side-seam pockets to formal dresses\u003c\/p\u003e\u003cp\u003eEstimated Market Value\u003c\/p\u003e\u003cp\u003eBecause of the Margot, Inc. label and the silk taffeta fabric, this dress is among the most valuable pieces\u003c\/p\u003e\u003cp\u003e• Rarity: High. While many 1960s Fogarty pieces exist, authentic early-50s Margot taffeta dresses are harder to find and highly sought after by museums (like the Met and the Philadelphia Museum of Art)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eCondition: The left shoulder seem is pulling and needs to be reinforced. The zipper thread came loose in a section and needs to be reinforced. Both are easy repairs for anyone who sews. This is factored into the list price. Other than that, the dress is in excellent vintage condition.\u003c\/p\u003e","brand":"Miss Mercantile Marketplace","offers":[{"title":"Default Title","offer_id":47179737465010,"sku":null,"price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/5672\/1842\/files\/2026-03-14-5XZCeWyk-20260314_163613.jpg?v=1777762711","url":"https:\/\/missmercantilemarket.com\/products\/908d65-designer-anne-fogarty-for-margot-inc-arch","provider":"Miss Mercantile Marketplace","version":"1.0","type":"link"}